Resources Library by ANA

Does recall-based audience measurement truly represent the audiences of speech stations?

The subject of this paper is the launch of the first-ever national survey using electronic measurement of radio audiences in the United Kingdom. Throughout the world, the research community is discussing the impact of electronic measurement on the...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Bill Ridley, Kelvin MacKenzie

June 16, 2003

A full year of audience research with PPM

The large-scale evaluation of the portable people meter (PPM), consisting of a panel of 1,500 consumers age 6+ equipped with portable meters in Philadelphia, has passed the one-year mark. It is now clear that media outlets will encode their signals...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 16, 2003

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers? exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Robert H. Patchen, Beth Webb

Company: Nielsen

June 14, 2002

Radiocontrol in Switzerland

Switzerland is the first and as of now only country in which the population's radio listening is not established by interviews but electronically. Radiocontrol (RC) has been delivering official radio data since January 2001. This paper looks back in...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Manuel Daehler, Matthias Steinmann, Knut Hackbarth

Companies: GfK, Swiss Broadcasting Corporation

June 14, 2002

Towards full diary audience measurement

The use of diaries as the single and unique source for radio audience measurement is perhaps the most used method all over the world. But it is expensive and affected by huge bias. How can bias be reduced and money saved? This paper presents research...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio

Authors: Johan Schockaert, Jean Pascal Robiéfroid

June 14, 2002

Brand-to-media consonance assessments

This paper describes the work conducted by Kohler Co. and Brand Keys, Inc. in support of a Brand-to-Media Consonance Model as a way of optimizing traditional media planning tools. Media planning has become increasingly difficult: the lines are...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Robert Passikoff, Manuel Gutierriez

Company: Brand Keys, Inc.

June 13, 2002

Multi media optimizing optimistics

This paper describes the development by Initiative Media of Matrix, a new tool for optimizing multi-media campaigns. Based on a survey held in 12 countries amongst over 24,000 respondents, the main purpose of which was to establish the overlap in the...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Authors: Nicholas Hiddleston, John H. Faasse

June 13, 2002

Media performance indicators

Communication Management is the planning, implementation, control, evaluation and optimisation of marketing communication. It is often viewed by advertisers as vital for optimal results from their marketing communication efforts. This paper describes...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Arie K. den Boon

June 13, 2002

Pay for attention, not for impressions

With increasingly more media choices, each capturing less time with over-solicited consumers, attention is the new benchmark in advertising. It is no longer enough to reach prospective consumers; advertising must emotionally connect with them. The...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print

Author: Britta C. Ware

June 13, 2002